I've worked for ad agencies, in-house creative departments, corporations, non-profits and as a freelancer for a wide range of businesses and industries. I was lucky enough to team up with some amazingly talented people through the years and collect a decent number of ADDY Awards. If you'd like to see a particular kind of work, just ask.
Miami Jewish Home & Hospital Rebranding Campaign— Changing the image from "an old person's home" to an active, happy environment for seniors. Campaign was brought home with the tagline "Better with Age."
Agency: Marketing Magic, Hollywood, Florida * Creative Director: Carlos Rivera
Wine Styles— Everyone wants a reason to drink more wine, and we gave it to them. Below are messages featured on wine bottle neck hangers. We created direct mail, print and point-of-purchase elements to support the campaign. Agency: Marketing Magic, Hollywood, Florida, Creative Director: Carlos Rivera
Jewish Federation of South Palm Beach County— Served as Senior Copywriter for five years then transitioned to freelancing for this beloved client. Wrote everything from executive correspondence to branding campaigns, direct mail, email blasts, annual reports and 3x Gold ADDY award-winning campaign videos.
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Blogging (several moths) for new healthy kid's beverage:
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Lubrigyn U.S.A — Based in Italy, this client hired me to help them with their U.S. launch. The approach to feminine hygiene is much different here than in Europe, so we had two challenges to face: 1) Educating American women about the benefits of using a special product for feminine cleansing, and 2) Convincing them that Lubrigyn is their best choice. I helped create an array of online banners, ebooks, ads, packaging copy, website copy, articles, and social media posts. www.Lubrigynusa.com
Arise Virtual Solutions— This company offers a technology and support platform and Fortune 500 clients for customer service professionals who wish to work from home. I am their "go to" writer for their web copy, executive PowerPoint presentations and specific articles, blogs, video scripts, and social media posts.
Specific content, blog,
<— "Go-to' copywriter and frequent blogger for
For over a year I wrote the blogs and press releases for BuzzTarget.com (which provided a marketing platform for commercial real estate agents and brokers), before it was bought by RealNex. Ask for samples.
Spec Campaign for a new client. They didn't go for it, but Sack Lunch Marketing (my client) loved it.
JM Family Enterprises, a Fortune 500 Company — I was Senior Copywriter and Content Specialist for two small business units for this company: InspectMyRide.com and PRNDL.com. During my tenure I wrote web copy, blogs, sweepstakes promotions, downloadable ebooks, executive presentations and more.
Served as copyeditor/writer for
the Fort Lauderdale International Film Festival for one year.
Wrote copy for a variety of luxury real estate developments across South Florida including Briella, Georgetown, Grandanda Lakes Villas and Il Lugano.
Specific content, blog,